My first ‘big’ business deal was to buy a bus load of tickets for a Rolling Stones concert at St James Park, Newcastle. I hired a coach with driver and advertised to friends and family that ticket price included travel to and from the venue. I made a small profit – enough to cover the cost of my own two tickets, my picnic and drinks for the day and a few pounds extra to invest in my next venture. The success of that deal was thrilling and the concert, well what can I say; it was outstanding. We lost just one of our group to a weekend in Newcastle with a new found love but he turned up eventually with a very happy look on his face and new friend in tow!
The plan was simple, get some of our friends together, get them to a great concert and get them home. In the process enjoy the company, the music, share a life experience and yes make a small profit to use for the next venture. Back then concerns about the planet were less of a priority, not because we didn’t care it was more to do with a lack of information which was restricted to TV, radio and print. Today the world has changed and I’d say for the better in so many ways, however, our world is fragile. We seem to have an exhausting ability to destroy what we should protect and nurture however we should not think that nature is defenceless. Balance and harmony in all things should be what we seek, after all the earth will fight back and recover without us. Our aim should be to live our existence to the full, enjoy the bounty that we can but pay back our respect and seek to do as little harm as we can.
I don’t mean we should turn the clock back; indeed I think we should push further and faster with technology and seek solutions to live better with less impact. Just the other day I saw a fantastic programme on the BBC about fungi and how their properties were being used to create biodegradable packaging and read another piece about a young girl in Africa creating a washing machine out of what most westerners would call rubbish. We need to harness, create, lead and excel in our efforts to love the world we live on.
Let’s get started by recognising those organisations that truly support the triple bottom line and get going with a National Green Standard. To see how you measure up start your on obligation on line survey to get a score out of 1000.
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